GUIDES
Steam Autumn Sale dates: the window moved to early October
The Autumn Sale used to be Steam's Thanksgiving-week event. Valve moved it two months earlier in 2025 and has kept it there. Here are the confirmed dates, how long it runs, and whether to buy in it or wait.

The Autumn Sale — the fall sale, if you are American — is the odd one out on Steam's calendar, and it is also the one that recently changed. For years it ran in the week of US Thanksgiving, overlapping Black Friday. It does not any more. If you are waiting for a Steam sale in late November, you are waiting for something that has already happened.
Valve moved the Autumn Sale roughly two months earlier in 2025 and has kept it there. It now runs in early October, for about a week. Unlike the console stores, Valve does publish its seasonal dates ahead of time through the events calendar it gives developers, so these are announced dates rather than estimates — they are listed in the table further down, alongside the dates each recent edition actually ran.
What the Autumn Sale actually is
A sitewide event, like Summer and Winter — effectively the whole catalog discounts at once. The difference is entirely about duration and its position in the calendar.
- Length: about a week. That is roughly half the Summer Sale and well under half the Winter Sale, which is why the deadline on this one genuinely matters.
- Depth: deep, and often identical to what the same game gets in December. "Shorter" does not mean "shallower".
- Time of day: the usual 10am Pacific start and finish. With a five-day event that cut-off is genuinely easy to miss.
- Price stability: fixed for the duration. No flash deals, no daily rotation, nothing to wait for.
Autumn Sale or Winter Sale? The honest answer
This is the only real question this page needs to settle, because the two events are under a month apart and buying twice is how you end up owning the same game on two accounts.
Buy in the Autumn Sale if the cut is deep
If a game you want is at or near its historical low in the October window, buy it. The Winter Sale is broader, but on any specific game the December price is frequently the same number. The move to October made this decision harder, not easier: you are now committing about ten weeks ahead of Winter rather than four, and the autumn window is short enough that "I'll decide tomorrow" often means missing it.
Wait for December if the cut is token
If something is only lightly discounted — 20% off a recent release, say — the Winter Sale is the better bet. It is longer, wider, and more likely to hit a true floor, particularly for games released earlier that year that have not yet been through many discount cycles.
Check the floor price either way
The percentage on the banner is measured against the list price, not against what the game normally sells for. A game that is permanently 50% off is not on sale at 50% off. Two minutes with a price-history tool settles it — our price-tracking guide covers the how, and how to spot a fake game discount covers the ways that number gets dressed up.
What the move means for Black Friday week
Thanksgiving week is still the single busiest discount window of the year across the industry — the eShop runs Cyber Deals, the rare moment a Nintendo first-party game moves at all, and PlayStation and Xbox both run Black Friday promotions alongside every physical retailer. What changed is that Steam is no longer part of it. On PC, the pre-holiday discount now lands in early October, and there is nothing between it and the Winter Sale in mid-December.
That is genuinely useful if you buy across platforms, because the two windows no longer compete for the same budget. Spend on PC in October, then keep your powder dry for the console and physical deals in late November — where, for discs and cartridges, the prices still beat December outright. Our Black Friday game deals guide covers that side, eShop sale dates covers Cyber Deals, and the game sale calendar lines all four stores up together.
The dated Autumn Sale calendar
These are announced dates from Valve's published events calendar, not estimates. The history below is what makes the move visible: two editions in a row now sit in the first days of October rather than the last week of November.
| Sale | Announced dates | What to expect |
|---|---|---|
| Steam Autumn Sale 2026 | Oct 1 – 8, 2026 | One week, and it now lands a full seven weeks BEFORE Black Friday. If you are waiting for a Steam sale in the run-up to the holidays, this is it — the next one after it is Winter. |
| Steam Next Fest (October 2026) | Oct 19 – 26, 2026 | Not a sale — a week of free demos. Worth a note because it is the cheapest way to build the wishlist you will spend in the Winter Sale. |
| Steam Scream Fest V (Halloween) | Oct 26 – Nov 2, 2026 | Valve's horror-themed sale. Genre-limited, but it is where cheap horror hits its floor outside the seasonals. |
| Steam Winter Sale 2026 | Dec 17, 2026 – Jan 4, 2027 | The biggest and longest event of the year. If you only buy twice a year, this and Summer are the two. |
| Steam Spring Sale 2027 | Mar 18 – 25, 2027 | Already on Valve's published calendar — one week, same shape as 2026. |
| Steam Summer Sale 2027 | Jun 24 – Jul 8, 2027 | Two weeks again. Valve has published this almost a year ahead, which is why Steam is the only store you can genuinely plan a year of buying around. |
| Sale | Dates it ran | What it tells you |
|---|---|---|
| Steam Summer Sale 2026 | Jun 25 – Jul 9, 2026 | Two full weeks with no rotating daily deals — every discount held for the whole event. |
| Steam Spring Sale 2026 | Mar 19 – 26, 2026 | One week. Shorter and shallower than Summer or Winter — a bonus event, not an anchor. |
| Steam Winter Sale 2025 | Dec 18, 2025 – Jan 5, 2026 | The usual shape: the longest sale of the year, running across the holidays and into January. |
| Steam Autumn Sale 2025 | Sep 29 – Oct 6, 2025 | The year Valve moved Autumn out of its old late-November slot and ran it two months early, ending its overlap with Black Friday. |
Dates checked: 2026-09-03. Announced dates come from the stores' own announcements and are listed as they were published. Expected windows are derived from the dates in the history table above and are clearly marked as expectations — we never print an invented date and imply a store announced it.
How to prepare for a one-week sale
A short sale rewards preparation far more than a long one does. A week sounds like plenty of time until you spend five days of it deciding, and the price on the last morning is the same as the price on the first.
- Build the wishlist in September. Sort it by discount on the first morning and you are done in minutes.
- Know your floor prices in advance. During the sale you want to be confirming a decision, not researching one.
- Remember the next Steam sale is ten weeks away. Since the move to October there is nothing between this and the Winter Sale, so "I'll catch it in the next one" means December, not a few weeks.
- Note when it ends. A one-week window plus a 10am Pacific cut-off is how people miss it. If you know you want something, buy it on day one — the price will not improve.
The Autumn Sale playbook
- Expect it in the first days of October. About a week, and Valve publishes the dates ahead of time — so for this one sale you can put a real date in a diary.
- Buy immediately if the price is at its floor. December will very often match it and not beat it, and this window closes fast.
- Hold anything only lightly discounted. A recent release with a token cut in November is a much better buy in the Winter Sale a month later.
- Check physical prices before buying digital. This is the one week of the year when a disc or cartridge is frequently cheaper than the download — and a physical copy can be resold.
- Budget for October and November separately. Since the move, the Steam window and the console Black Friday window are seven weeks apart rather than the same week. That is easier on a budget than it used to be — as long as you actually split it.
- Do not buy on urgency. A week feels like scarcity by design. A game you were not thinking about in September is not a bargain in October.
For what is actually worth buying when the prices land, our best games under $20 and best value games lists are built for exactly this decision, and Steam deals this week shows what is cut right now.
Questions
Frequently asked
01When is the Steam Autumn Sale?
02Is the Steam Autumn Sale the same as the fall sale?
03How long does the Steam Autumn Sale last?
04Should I buy in the Autumn Sale or wait for the Winter Sale?
05Do other stores run sales at the same time?
Keep reading
Related on Penny & Pixel
- Steam Winter Sale datesThe bigger event, about ten weeks later.
- Black Friday game dealsThe November window Steam no longer joins.
- Steam sale scheduleEvery recurring Steam event in one table.
- How to spot a fake game discountWhy the banner percentage lies.
- Game sale calendarSteam, eShop, PlayStation and Xbox dates together.
Sources